Digital transformation

Digital transformation is the shift from established operating and communication models toward integrated digital systems, channels and workflows. In publishing, it can include moving content and communications to the web, making them clickable, adding video and tracking responses such as clicks, visits, views and referrals. Across industrial communications, the concept covers the use of websites, social media, video and other connected channels to distribute information and make audience engagement measurable. An archive entry belongs under this concept when it addresses a substantive change in how an organization creates, distributes or evaluates content, rather than merely mentioning a digital tool or platform.